Rather than create seasonal collections, ISTO. is steadily building a Permanent collection of timeless pieces that are great quality and made to last in organic or recycled materials. In 2022 the brand debuted its ‘Factourism’ initiative - literally, factory tourism. The first trip was curated to pull back the curtain on how its tee shirt was made. Transparency at ISTO. applies not only to how their garments are made but also to their pricing structure. Each style is accompanied by a breakdown of the costs associated with making the item, giving customers visibility of the costs involved in creating high quality pieces. ISTO. exists thanks to the incredible manufacturing capability of its native Portugal, with its well-deserved growing reputation for making great quality clothes to the most responsible standards.
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