Inspired by their childhood obsession with cult spaghetti westerns and shaped by their experiences growing up in the States, United Rivers’ aesthetic modernises the traditional American western style through a streetwear lens then elevates it through superior tailoring and craftsmanship. The brand’s name represents two of their shared passions - family and football. Rivers is English for the Spanish word Rios, while united represents family bond and is also the moniker of one of the most famous soccer clubs in the world. River references flow throughout the collection, each style being named after a river while a printed map of US rivers is featured in every jacket that has lining.
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