Elevating vintage

Goldsmith Vintage | Elevating vintage

Work

Elevating vintage

Overview

This Way Next has built up a strong reputation Goldsmith Vintage as a go to resource for vintage clothing for fashion teams at publications and freelance stylists alike. We proactively cultivate relationships with stylists who love vintage, foster strong working relationships and ensure a smooth efficient loan process. All this means we are able to orchestrate loans for a range of stills shoots, events and music videos resulting in a high profile placements on talent that feeds into brand building content for web and social.

Elements

Press office

VIP

Content strategy

Outcomes

We’ve worked with Goldsmith Vintage since 2020 and have raised the positioning bar of the retailer through a range of credible celebrity placements across the spectrum, from mainstream fashion to underground indie culture.

Early wins included Georgia May Jagger for a Stella magazine cover shoot wearing vintage band tees, Joy Crookes wearing Goldsmith Vintage to the Mercury Awards, inclusion in GQ shoots featuring talent such as Connor Swindells and Arlo Parkes to name just a few. Not to mention, actively contributing to the music scene by sourcing vintage for music videos including: Sigala ft MNEK – Radio (Acoustic) and James Bay – One Life.